Software that delivers lasting value.
The products your customers touch and the platform beneath them, built to keep earning for a decade and run by the same team.
Building digital products
The challenge
Software gets expensive to change
A first version ships fast, then every release after it costs more. Decisions nobody wrote down harden into constraints, the people who understood the system move on, and what was quick to build becomes slow to touch.
Our approach
Build it to be changed
Small senior teams, architecture decisions made in the open, tests and documentation treated as part of the product rather than overhead. We stay on the system after launch, so the people who built it are the people who evolve it.
Results
Platforms measured in decades
Netgíró has run and grown with the same team for more than ten years. Straumur went from nothing to production in seven months, and now clears 50M+ transactions across 2,000 merchants.
Development services
The system the business runs on — mobile apps, web apps, customer and partner portals, and the platform beneath them. It starts at discovery, design and architecture, because the decisions made before the first line of code are the ones that are expensive to revisit, and it does not stop at launch.
A route off the system that has become a liability, taken in increments rather than in one release everyone dreads. Old and new run side by side, data is reconciled until both agree, and there is a way back at every step — so the business keeps selling and reporting throughout.
Releases that stop being events, a security posture you can evidence in an audit, and a cloud bill that tracks usage rather than accidents — because the environments are defined once in code, on AWS or Azure.
Selected work
Web
Straumur — A payment facilitator built from an empty repository
An Icelandic payment facilitator built end-to-end and launched in 7 months — now processing 50M+ transactions across 2,000 merchants.
Mobile
Croatian telco — Accessible mobile app
Half a million people using one Flutter codebase across both stores — detailed interface work, and accessibility built into the components rather than audited at the end.
Web
Gaveia — One backend, four booking platforms
Four storefronts on one backend we build and run — inventory, pricing, admin portals and a conversational AI front line, which absorbed 300% growth in 2021 and another 200% in 2022.
Moberg Delivery Framework
01
Innovate
Start from the business case — where the growth is, and what the data says about it.
02
Engineer
Build on proven foundations — accelerators shaped by a decade of production systems.
03
Accelerate
Live next quarter, not next year — weeks to tailor, evidence at every gate.
04
Scale
We stay to run it with you — operating and evolving what we build.